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Analytics and Reporting For Wholesale Food Distributors

Âé¶¹¹ÙÍø's wholesale analytics software gives food distributors and wholesale businesses a complete view of their operation — from buyer adoption and sales performance to customer lifetime value and purchasing behaviour.

Running a wholesale distribution business on gut feeling is a risk you no longer have to take. Âé¶¹¹ÙÍø's distributor reporting software puts your most important business metrics in one place so you can make faster, more confident decisions about which accounts to grow, where margin is being lost, and how your sales team is performing across the network. Stop relying on end-of-month spreadsheets and start using live data to drive your wholesale business forward.

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Built for all types of wholesale food distributors

Buyer Adoption Tracking and eCommerce Analytics

For wholesale distributors moving their buyers from phone and email ordering to a digital platform, knowing how many of your accounts have made the switch is as important as making it available in the first place. Âé¶¹¹ÙÍø's wholesale analytics software tracks buyer adoption across your entire account network, showing you which buyers are placing orders digitally, how frequently they are ordering, and which accounts have not yet engaged with the platform.
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Use adoption data to target the right buyers with the right message at the right time. Âé¶¹¹ÙÍø makes it easy to promote digital ordering to accounts that are still placing orders by phone or email, using both digital channels such as text and email and traditional outreach when needed. Your wholesale sales analytics dashboard shows adoption rates by account, by region, and across the whole network so your team always knows where to focus their activation efforts.

Buyer adoption directly affects the ROI of your wholesale platform investment. The more buyers ordering digitally, the lower your order intake cost and the higher your order frequency. Âé¶¹¹ÙÍø's reporting tools keep adoption visible so it stays a priority for your sales and operations team, not a metric that gets checked once at implementation and forgotten.

Customer Lifetime Value and Sales Performance Reporting

Not every buyer account in your network deserves the same level of attention from your sales team. Âé¶¹¹ÙÍø's wholesale sales analytics gives distributors the data to understand which accounts are most valuable, which are growing, and which are at risk of churning — so your team focuses their time where it generates the most revenue.
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Use Âé¶¹¹ÙÍø's distributor reporting software to see total sales per month across your entire buyer network, or drill down to the account level to see how much a specific buyer spends per order, per month, and over the lifetime of the relationship. Identify your highest-value accounts and make sure they are receiving the attention and service level that keeps them ordering from you rather than from a competitor. Flag accounts whose order frequency or spend has declined so your sales team can re-engage before the relationship lapses entirely.

Âé¶¹¹ÙÍø's wholesale reporting software also tracks sales rep performance alongside account data so you can see which reps are growing their accounts and which territories are underperforming. Combine account-level lifetime value data with rep activity reporting to make better decisions about territory allocation, account prioritisation, and where to invest sales resources for the greatest return.

Buyer Behaviour Analytics and Sales Opportunities

The most valuable data in any wholesale distribution business is not what your buyers ordered last month — it is when they deviated from their usual pattern. Âé¶¹¹ÙÍø's wholesale analytics software monitors buyer order history and ordering frequency across your entire account network and flags accounts that deviate from their usual schedule. If a buyer who normally orders every Tuesday has not placed an order in two weeks, your sales team knows before the account goes quiet entirely.
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Âé¶¹¹ÙÍø's reporting tools give your sales reps access to each account's most frequently ordered products, average order value, preferred delivery windows, and category mix. This data turns a routine account visit into a targeted sales conversation. Reps can identify natural upsell and cross-sell opportunities based on what similar buyers are purchasing, suggest new product introductions that fit the account's existing buying patterns, and approach each visit with account-specific intelligence rather than a generic pitch.

Use Âé¶¹¹ÙÍø's distributor reporting software to create custom order guides, pricing tiers, and promotional catalogs for individual buyer segments. Your wholesale analytics dashboard shows which promotions are driving incremental orders and which are simply discounting business you would have won anyway, so your margin management stays data-driven rather than instinctive.

Maximum Sales, Minimal Effort

Use personalized digital e-catalogs and detailed customer data to easily identify and act on prime cross-selling and upselling opportunities based on order history and frequently purchased items. Grow your sales without growing white hair.

Customer Relationships, Managed

Use the built-in CRM to review everything you need to know about a customer to give them the personal touch without having to memorize every little detail. Be the trusted consultant to your customers and confidently answer their inquiries on the spot.

Dependable Technology

We built native mobile apps that are optimized for both iOS and Android so you can use the mobile device of your choice, without losing a step. Not only that, but our apps work offline so you have access to all your business and customer data even when you don’t have access to the internet.

Always in Control

Use our all-in-one solution to get a centralized view and manage your entire business. From products, catalogs and pricing, to field sales and customer service, and of course customer relationships and inquiries, we’ve got you covered every step of the way.

Customer Support

We understand that implementing a new system can be a daunting task. Which is why you get a dedicated customer support team that is ready to help you and your customers get started and on your way to success. We take care of setting up your catalog and client lists, invite your customers to the platform, and provide online training for your whole team.

Free Updates

We put your monthly subscription fee to good use. In addition to free customer support, you get free lifetime product updates so you and your customers always have access to the latest and greatest mobile and online ordering solution.

Fast Implementation

We know that time is money and you can't afford to waste either. Our setup process is incredibly quick, and our easy-to-use and intuitive platform makes onboarding a breeze. We work on your schedule and can get you up and running in a week.

Âé¶¹¹ÙÍø can make your sales reps 20%+ more productive

Âé¶¹¹ÙÍø's Sales Rep App is a complete wholesale B2B eCommerce solution for wholesale food distributors and your field sales reps.

Used and loved by hundreds of wholesale distributors